Good news for the Israelis who get up early. Throughout the month of February, those who go to work early (between 7:00 and 8:00 am) will enjoy free coffee while visiting one of the cafes of the chain CaféNeto. The 15 cafes affiliated to the parent company are involved in this operation and will therefore generously serve free cups of coffee to people who come at this time.

According to the estimations of the marketing department of CaféNeto, about 40,000 cups of coffee should be served during this operation throughout February.

Cost of operation: 300,000 shekels, that constitute approximately € 60,000. If the project is successful, CaféNeto prepares to renew the offer every year.

According to Haim Malka, one of the owners of the chain, the purpose of this campaign is to strengthen relationships with customers used to visit the shops CaféNeto.

"We know that people will be very surprised by this campaign. Be ready, we have many other surprises prepared," he said this week. The other goal of the operation, already reached, is a nice PR for the chain.

Source: Israel Valley